Monday, February 11, 2008

Social ads Guidelines

Besides the general guidelines on the Do and Don't when it comes to promoting page outside of the on-line world, it was quite interesting to learn that
'Facebook permits advertisers to feature unaltered screenshots of their Facebook Page provided that the screenshot does not reveal any personally identifiable information about our users without their written consent.' and also 'A registered trademark symbol ® must be included in all print / online displays of logo or wordmark that reference the Facebook brand.' ' Where possible, include our legal copy on all print promotional materials: “Facebook is a registered trademark of Facebook, Inc.”'
Now, this is quite an useful thing to know. I would add the 'R' symbol and acknowledge more thoughtfully that my writings are ABOUT Facebook and not at all endorsed BY them.

Tuesday, January 29, 2008

Facebook's Marketplace has Search for Items glitch


Apparently, Marketplace search function is not working quite well (at least not all the time). I was trying to locate my listing and after numerous attempts with all key words and combinations I just couldn’t. Not only this but I test the search function for some other products an again it was not what I expected. The search for $250 Notebook in Chicago, IL ended up with results that are merely said not what I was looking for. It is either that I don’t know the proper manner of searching and navigating through Marketplace or it is some temporary glitch. Hopefully it will be over soon.

Sunday, January 27, 2008

Flickr™ Photo Images for Commercial use

Using images from Flickr™ to illustrate your on-line writings is a great idea. To avoid copyright issues, always use images that are fully available for commercial use. This applies especially in cases when you are not quite sure if your web presence can be considered commercial or not, like for example website with enabled section for Sponsored links.
Compliance with image's copyright can be done through checking the appropriate boxes at advanced search mode. All photos are published under Creative Commons License, and those photos have copyright restrictions in range from complete copyright protection to fully available for modification and use, even selling, by third parties.

The image in this post called
"Copyrighted performance" by wseltzer is an excellent example to illustrate the proper way to use a photo - It has the word copyright in it (exactly what I was looking for to use as illustration for this entry) and it is Ok to Share — to copy, distribute and transmit the work AND to Remix — to adapt the work.
Those images can be used after proper Attribution through the links provided here. "You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work)."

Wednesday, January 23, 2008

5 Reasons to Make Facebooking a Habit

I was inspired by this fine article in Apollo Media's Blog about making blogging a habit and decided to apply similar approach to Facebooking.
Login at least once per day. Check out the news and updates in your Facebook groups. Add few applications per week just to see what are they doing. Apply 'gardening' to your facebook at least once per week. Add images.
The benefits will be in keeping your Face fresh and always at the top of your groups' walls posting. The more you participate the more knowledgable you become. Your writing will get better (this one is an exact quote from Appollo Media's Blog)
At the end, but not last, it keeps the fun!
So, have fun!

Saturday, January 19, 2008

Research: Does sex sell? Examples from Facebook.

The answer is Yes-No-Maybe or it all depends. For some products sex images work for some they just don’t. Beer brands advertising are good examples of how sex sells. On the other hand bikini models in Caribbean travel cruise advertising have negative effect because women who eventually will book the travel feel threatened.
Let’s look now at the ads on Facebook.

This is a free listing at Marketplace and the ad is for home business opportunity – by the way, in 99% of the cases in ads like this you are lured to buy an e-book that teaches you how others have made millions on the internet. The ad is done to attract attention - it has the two topics that capture the imagination of both men and women for all times in the history – sex and money. The way it works is fairly simple. Someone registers 50 profiles, logs into 50 regional networks and floats the marketplace with attention grabber pics and promises for richness. And yes, it sells.