Radius Targeting

In Advertising, Radius Targeting is basically a sub-set of geo targeting. It allows you to specify area/city and its surrounding hoods. Currently, Fb offers radius targeting for up to 50 miles around a certain geo area. This geographic targeting is useful for local businesses. The next step (if you find 50 miles insufficient distance) is to target by state. The difference wouldn't be that great. There may be only 1% to 5% more potential customers, in which case you better chose to advertise to the entire state/province.

Few words on FBML 'error saving' message and about the adverts besides fan pages

FBML error message: There was an error saving. try at a later time. ?!
While editing my FBML (to update my external links from the facebook page to my site) this error message occurred. And it has been for two days already. I just wonder if Facebook has decided to 'cut' or disable the ability to post external links to your site.

Also, have you noticed one more weird thing - ads to the right of the fan pages ?! Interestingly enough they appear only when the page admin edits-browse their own pages. Hopefully, a visitor (potential fan/subscriber) will not see those ads. Otherwise, it is not fair. You have spent money to advertise your fan page and to acquire fans and now facebook tries to boost their ad revenues by posting ads on every empty space.

Well, let's not complain. Still, a well made fan page can get you over 200 visits and even more pageviews per day of referred by facebook traffic.

Using Facebook to find a job

The innovativeness of finding a job by using facebook ads is to target the right people - and those are the people who work in the company of your choice - See how one-day-one job have applied the technique. here >>
[[ Also, check out how to get $100 for free to advertise yourself on facebook]]

How to get the $100 free for advertising on Facebook

To get $100 free coupon for facebook adverts you have to add the visa business network application on your facebook profile.
1. create a dummy page (why? - for two reason: to experimetn with it like a sandbox and to point it as the place where you want to display the visa business network banner .. in my opinion its too visible to be displayed on a proper page or profile)

[btw, do you know how to create a facebook page - its easy - go to any page scroll down to the bottom and there is a link create page for my business - follow the instructions and will be done in a minute]



2. Go to the visa business netwrok application and click on Add to Page

3. Fill out the visa business profile
4. Receive the coupon code for $100 facebook ad credits in your email associated witht he facebook account.
it is valid for 90 days

Once you go through the create an ad process you will be opted to enter the coupon code at the moment before payment.
Still, you credit card number is required to guarantee that only one coupon per person will be used.

Social ads Guidelines

Besides the general guidelines on the Do and Don't when it comes to promoting page outside of the on-line world, it was quite interesting to learn that
'Facebook permits advertisers to feature unaltered screenshots of their Facebook Page provided that the screenshot does not reveal any personally identifiable information about our users without their written consent.' and also 'A registered trademark symbol ® must be included in all print / online displays of logo or wordmark that reference the Facebook brand.' ' Where possible, include our legal copy on all print promotional materials: “Facebook is a registered trademark of Facebook, Inc.”'
Now, this is quite an useful thing to know. I would add the 'R' symbol and acknowledge more thoughtfully that my writings are ABOUT Facebook and not at all endorsed BY them.